William A. Noguera
CRIMINAL PROFILER AND SERIAL KILLER EXPERT
William A. Noguera is a serial killer expert, profiler, and author with an unprecedented pedigree: He spent 40 years on death row at San Quentin State Prison in the underbelly of the criminal world. There, he studied, researched, and befriended some of the deadliest predators.
They grew to trust him, revealing their secrets, processes, logic, and, most importantly, the reasons they killed. Never before has a profiler and expert in human behavior been accepted into the fraternity of killers—never before has a profiler also been a killer.
Convicted and sentenced to death in 1983 as an 18-year-old, William grew up among serial killers like William (the Freeway Killer) Bonin, Lawrence (the Toolbox Killer) Bittaker, Richard (the Night Stalker) Ramirez, and Rodney (the Dating Game Killer) Alcala, as well as more than 750 other brutal killers sentenced to death.
What he learned about these dangerous criminals is nothing short of groundbreaking. His goal is to share his knowledge to make the world a safer place.
The creator and cohost of Death Row Diaries true crime podcast, William takes us into the mind of serial killers he knows personally, offers insights into the criminal perspective, reviews cold case murders for families seeking resolution, and actively investigates unsolved murders to unmask the monsters responsible.
His work with Ken Mains, renowned detective and former FBI investigator, led to the YouTube channel Unsolved No More: Redemption from Death Row and the soon-to-be-released book and television docuseries Through the Lens of a Monster.
MISSION STATEMENT
William A. Noguera, regrettably and with great remorse, accepts and understands the debt he owes to society. Therefore, he lives his life as a “living amends,” determined to make a difference in the lives of victims’ families through educating and assisting in solving cold case murders to bring resolution to those families.
His contributions extend to MBA programs throughout the country and to law enforcement, where he offers his expertise on criminal and behavioral profiling, prison gangs and their culture and psychology, crime scene evidence analysis, serial killer psychopathy, and behavior analysis, as well as active case investigations.
A portion of all proceeds from his lectures, books, art, and film projects are donated to charities to benefit victims’ rights and education.
COMING SEPTEMBER 16, 2025
Through the Lens of a Monster
On death row at San Quentin, William Noguera formed an unlikely bond with a notorious serial killer. Over years of haunting conversations, he delved into the predator’s twisted psyche, unraveling the horrifying truths behind his brutal crimes—and piecing together details about the victims that had long eluded police.
To be released in conjunction with a documentary series produced by Dick Wolf, Vanity Fair Studios, and Universal Television.
MY ART
Escape Artist: Memoir of A Visionary Artist on Death Row
William A. Noguera
Walter A. Pavlo Jr. (Foreword) | Hardcover – Illustrated, January 16, 2018
Walter A. Pavlo Jr. (Foreword) |
Hardcover – Illustrated, January 16, 2018
William A. Noguera has spent thirty-four years at the notorious San Quentin Prison, home to the nation’s largest and deadliest death row. Each day, men plot against you and your life rests on a razor’s edge. In Escape Artist, he describes his personal growth as a man and artist and shares his insights into daily life and the fight to survive in the underworld of prison culture.
After being sentenced to death, he arrived at San Quentin Prison and was thrown into a rat-infested cell—it was there that he discovered the key to his…
